What is social media marketing?
Social Media is no longer just an OPTION for business. It's a necessity! Social media is now a major part of people's lives. Many check their mail on their Facebook or Myspace before even checking their primary Email. Most of these people use their phone to view pages and update on the go and add it to their daily routine. The sites make sure of this by adding games and applications such as horoscopes and weather to lure them in and keep them there. Most importantly are the updates from friends and family. If a friend or family member needs a specific service and your business which provides said service is referenced on the page of a trusted person who do you think they will come to first? For example Jane's friend Sally needs a plumber. You own Joe's plumbing and Jane is a "fan" of your business. Sally will most likely use you before someone else because Jane must have had a good experience with you or knows someone who did. At the very least Sally will ask Jane about you.
What does social media marketing mean for your business?
Social media has now also become a common and profitable resource for businesses. It will automatically give your business added credibility, a personal look at your business and get the name of your business in front of MILLIONS of potential customers. If ONE person , Jane, has 100 friends and she becomes a "fan" of your page 101 people have now viewed your business name because the site tells Jane's 100 friends that "Jane is a fan of...". I'm sure you've noticed major brands and companies are jumping on the Facebook bandwagon. "See us on Facebook", or "Follow us on Twitter" is popping everywhere. That's because when someone becomes a "fan" of a business page they are validating the legitimacy of your business. The public feels like they have an open source opinion box and you as the business owner get the opportunity to see the feedback. When you have a broader presence on a social networking site such as Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user’s friends who are already affiliated with your products.
What is social network management?
Creating, maintaining, and regularly updating just one social networking page can become a part time job for one person if used to it's fullest potential. Q-Amps has the time, skills, and creativity to help you stand out among the crowd. Any business owner should ask themselves, "What sets MY business apart from all the rest of my competitors?". If you don't already know the answer Q-Amps will find it and shout it from the tallest rooftops in your surrounding target area and beyond! We will reach out to the local community nearest you first and create as many "fans" or contacts as possible. Your business name will be put in front of hundreds possibly THOUSANDS of people in less than ONE WEEK! You may experience a burst of business that may seem overw helming at first but will plateau after time. It is YOUR job to keep the customers that we send you and make them come back again and again.
Success stories from social media marketing users for business using Facebook.
All Nippon Airways (ANA) took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed a creative ad that resonated with their audience.
Average campaigns for ANA result in (Click Through Rate) CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.
"To date Facebook has been our best performing ad campaign online. It’s hard to beat the low cost of participation and uniquely engaged audience."— Damion R. Martin, PR Marketing ANA
Another success story is StorQuest. The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:
* Over 50% increase in same store total rentals versus prior year.
* 10% conversion rate from visits originating from Facebook Ads.
* On par with Google AdWords on a cost-per-lead and cost-per-customer basis.
* $1.25 CPC delivered $10.25 cost-per-lead.
* $100 average rentals; $600 average life time value per customer.
A basic social media paid advertisement:
1. Title, Image, and Body:
Users can choose to click on the title, image or body of your ad and go directly to your Page to find more information about your business and further engage with your Page.
2. Friend Actions:
Users will see friends who become a fan of your Page in their version of the ad. This increases the relevancy of your ad.
3. Become a "fan" link:
Users can directly become a fan of your Facebook Page in the ad by clicking on the "Become a Fan" link. When a user does this within the ad it automatically creates a story on the user's profile page and possibly even in their friends' home page Highlights—generating free distribution for you. This is all at an additional fee since this is part of an advertising budget incorporating a cost per click of your ad and a daily budget. Different demographics require different payment recommendations. For instance if your target is 18 to 64 years old and no specifications to gender or education level, etc. your suggested bids are about .63 cents every time your AD IS CLICKED ON with an estimated 40 clicks per day on a $25.00 DAILY budget. That would be $9,125 yearly BEFORE our 20% fee. So I suggest less clicks but spread out over a months time. We can get you approximately 3,655 clicks per year for around $4,385 per year TOTAL INCLUDING OUR FEE!
Pricing:
The more social networks you choose to have Q-Amps manage the greater your chances of bringing in customers. We will also post messages and advertisements on multiple message boards and classified sites to enhance this. Fliers and direct mailing can also used in promotional efforts to help get your business name out there. All social media marketing management contracts have a (90) day no penalty cancellation policy. That means if at any time during the first 90 days you are not completely satisfied with Q-Amps and our services you can cancel with no penalty. Discounts are available when signing longer contracts as mentioned below.
See the bottom of the contact page to fill out a questionnaire that will help us with the creation of your site and to help us reach out to people who may remember you from school or the old neighborhood. There is also a list of services. You can request a quote or just send me an email.
Standard Most common:
For one (1) social media page the monthly fee is $100.00. ($1,200 yearly). This includes creating, managing, reaching out to the community and gaining "fans", add "Find us on Facebook" button to your website, and frequent updates to your Facebook. You pay two payments up front at $200.00 making your payment only $83 a month! The more you put down the less you pay per month. Pay a 2 year contract up front and get the EXECUTIVE discount.
Aggressive Package:
The aggressive package is for the business owner who wants their name in as many places as possible. You can add ONE additional social media page for $50.00 or TWO for $80.00.
Discounts:
Discounts are available by signing longer contracts.
ALL social media contracts have a (90) day NO PENALTY CANCELLATION option.
ALL web hosting contracts have a (30) day NO PENALTY CANCELLATION option.
10% Discount on all social media fees for a 2 year contract.
20% Discount on all social media fees for a 3 year contract.
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